Yura Health
Research and adding features.
Improving the online healthcare management experience for users.
Type: End-to-end app
Role: UX/UI Designer, Research
Industry: Healthcare
Team: 4 members (Andrew Whitfield, Daisy Barrie, Tiana Olivo, and myself, Nira Bouzgarrou)
Tools: Figma, Zoom, FigJam, Slack
Duration: Three weeks
DISCOVER
Introduction: A Vision for Equitable Healthcare
Uncovering the User's Voice
Getting to Know Our Competitors
DFEINE
DEVELOP
DESIGN
DISCOVER
.
DISCOVER .
Introduction: A Vision for Equitable Healthcare.
Yura Health was founded with a clear mission: to ensure everyone has access to transparent and equitable healthcare. Dan, the CEO, and Irena, the CTO, envisioned a platform that would cut through the complexities of healthcare, empowering users to make informed decisions about their health. When they approached our team at General Assembly, we knew we were about to embark on a project with the potential to make a real difference.
Our team, made up of four passionate designers—Andrew Whitfield, Daisy Barrie, Tiana Olivo, and myself, Nira Bouzgarrou,—was excited to take on the challenge. We were tasked with solving some of the most pressing issues users face in the healthcare system, such as navigating complex portals, understanding costs, and managing appointments. We knew this would require deep research, thoughtful design, and constant iteration to create a solution that truly met users' needs.
Our journey began with an extensive research phase, where we aimed to understand the pain points and frustrations that users experience when managing their healthcare.
Uncovering the User's Voice
We conducted in-depth interviews with 9 participants, each of whom shared their struggles with the current healthcare system.
Through these conversations, we discovered a common thread: users were often left feeling overwhelmed and powerless. They spoke of the challenges in finding and scheduling appointments, the confusion surrounding healthcare costs, and the frustration of trying to understand their insurance coverage. It was clear that users needed a sense of control over their healthcare options—a way to navigate the system with confidence and clarity.
Affinity Map from user interview notes.Getting to Know Our Competitors
To better understand how we could address these issues, we also conducted a competitive analysis. We examined five key players in the healthcare space, including Zocdoc and Transcarent, to learn from their successes and identify areas where Yura Health could differentiate itself. This analysis revealed that while some platforms excelled in certain areas, none offered a comprehensive solution that addressed all of the users' needs.
View full competitive analysis